Design | Art Direction

Ploughshare Brand Identity

Throughout history, the Ploughshare (the business end of a plow) has enabled humans to thrive on fertile plains, rich river bottoms, and flowering heights.

“Ideally, our logo would help people understand what we offer, while functioning as a beacon of comfort, internal peace, rootedness, and connection with others. It would be amazing if it feels like it's been around forever – like when you first see it, it's like stumbling upon a thing you somehow always knew existed, yet never consciously thought about before.”